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Many business firms owners believe that hiring a professional graphic designer will cost them more then they want to pay or can afford. They start thinking that they can design their website and logo on their own. But is that an effective method and will it have the same impact?
When you plan to start a new company, one of the first things you will need is an identity. Your neighbor’s son comes up to you and says that he enjoys drawing and wants to design the logo for you. You willingly agree thinking that you will be able to save a lot of money and tell him to do it for you. He gives you a beautiful design, you like it, but do you think this is the design you are looking for and one that would represent your company effectively? Will it be able to catch the eyes of the potential clients you are targeting? What is the monetary value associated with a logo design and isn’t it a good idea to get a quote from a professional designer? Just like all other things that you can find in the market today, there is a wide and huge range that you can contact and use for your job.
Graphic design has become an important IT industry today and that is because professional designers not only create good designs which are used in a company’s web platform or in simple words, website, but also think in terms of strategic marketing when creating it. The number of graphic and web design agencies has increased tremendously because there is a high demand all over the world. Most business organizations want to go online today and thus, need to create a website. When a website is being created, it is important that it is not only visually attractive but also information rich. The looks that you need in order to make a website visually catchy can only be created by a professional graphic designer or a graphic design firm with an experience in that kind of work and can show you their prior work in a strong portfolio. They will be able to provide you with a complete and satisfactory answer for all your design needs.
When it comes to a professional graphic designer, he or she will be able to help you in meeting all your design goals. They use their high potential of creativity and can design all of the necessary items you will need to properly market your company, such as logos, identity materials, promotional brochures, and a website. They will do that keeping in mind the branding rules that have been developed before any other work started. These rules and guidelines will help to keep a consistent look and feel through all of the items to be created in the future.
A professional web designer will perform many different jobs for you. The different design areas that he/she may cover include:
1) The logo: The logo, the name, and tagline need to act together to communicate a clear message about your new organization’s purpose and values.
2) Banner design: The advertisement that will be placed on websites to promote your company.
3) Animation: Animated video making is quickly becoming an integral part of web marketing.
There are a number of other design areas also that a graphic design firm will take care of. In order to perform all these activities, the graphic designer will use some of the most effective and intelligent design tools and platforms provided from some of the major software development companies today. You may feel that you can use the same tools and do all design activities on your own but that is not how it works. There are a number of versions and complex features within graphic design software and only a professional designer can understand and use the software to its potential. When a project is assigned to a professional designer, he/she decides which software is most suitable for the task.
If you want to communicate your message clearly and effectively, the best choice is to hire a professional graphic designer for the job. Once you hire a professional graphic designer, you will have more free time which you can use to focus on other things in your business while a pro will handle the design project and convert your ideas into fruition in a period of time that will be shorter than what you would take.
It may seem easy to handle the design project on your own but it is not all that easy. Following three mistakes are the most common, committed by people who try to do the job on their own:
1) Poor Text: The text that is placed on your website should be placed in such a way that your reader is guided easily through the message and is quickly able to skim through areas which are important.
2) No consistency with other marketing materials: The branding guidelines are not followed or even worst, they have not been developed.
3) Bad color choices: Often, too many colors are used or colors that don’t work together to promote the proper message. This make the website disturbing for the eyes and a potential web site viewers are turned away.
All these things are well taken care of by a graphic design firm of your choice. Don’t hesitate to contact any graphic design company after viewing their portfolio on-line and they will be more then happy to assist you. Make sure to ask for a detailed quotation or a proposal before hiring such a firm.
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by Andre Somov
