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Designing your own website may be a good idea when you have a limited budget. When your business starts making money, you can hire a web designer and then you are capable to focus on the crucial things. You were considering this, right?
However, the design is much more important than you can imagine, especially when you are a start-up and you want to expand your business. When you are running an online company, visitors will make their opinions based on the website`s details. You should keep their attention. They already have trust in a few brands, so why should they suddenly start to believe you too? Therefore, if you don`t want to lose them, you must attract their attention and admire them in the first few seconds.
The details are those who are making the difference and they have to be selected carefully if you want to build a brand. These are the most common web design mistakes that are made by designers.
1. Inappropriate Use of Templates
Templates are usually used by small businesses. If you are using them too, you should hire a designer who will adjust the template to your business`s needs. You can get even a really good product.
A common problem with websites build with pre-designed templates is the poor visual connection between the logo and the rest of the website. Therefore, if you must use a template, try at least to be not so obvious.
2. Typography Problems
Fonts are much more important than most designers think. They can complement or completely destroy your design. The biggest typography problem is that there is usually a very small contrast between the letters in the headline and the body of the text. Use letters with more weight for the font in the title and make it obviously more important than the rest of the text.
3. Using Black Backgrounds
The background colour covers most of your website, so be careful with your choice. Fully black backgrounds never look good, unless they are professionally designed. Certainly, the white colour is a safe choice, but most of the designers are using light grey background.
4. More Calls to Action – CTA
Each page on your website should have only one main call to action. Visitors can get confused if you don`t give them only one action to complete. They can get confused and probably will leave your website instead. Eliminate as many CTAs as possible and help visitors to make a decision easily.
5. Readability Problems
If the text cannot be read, it doesn`t matter how good it is. Many small details can affect how the text will be read. You should carefully fix problems like a small font size or small contrast between text and background.
6. Outdated Web Design Trends
All websites that use excessive design with shadows and overflows just seem out of date. Although you can try to improve by adding 3D effects, it’s still best to look for options offered by the flat design. It will easily adjust in terms of adaptive and responsive design. Also, you should stop using Flash on your website. Latest versions of the browsers like Chrome, Firefox etc. are not displaying Flash content by default. Nowadays, websites are migrating to open web technologies like HTML5 CSS3 and JavaScript, which are faster and more powerful than Flash.
7. Non-Responsive Web Design
These years, the responsive web design has become very popular among the business owners who are realizing the importance of having a website that has been created with responsive design features. Having a responsive website will provide cross-device compatibility and your site will look great on mobile phones, tablets or monitors of any size.
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by Maria Williams
