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A website is a necessity in today’s business environment. It is your online opportunity to connect to the millions of potential customers for your product or service. Your website is also a very visual representation of your business, and as such it is vitally important to project a professional image.
There are a number of web site design programs that can be used to generate a basic web site. They use basic templates for pages and limit the customization that can be done. These web sites are usually created by end users for their personal needs and for that they do an adequate job. However, for your business the last thing you need or want is a cookie cutter web site created by one of your employees, or worse, someone you paid to create that kind of site for you. A web development company or web design firm uses professional grade tools and programming languages to create a customizable, unique web site that will provide you with something a template designed site can’t give, pizazz!
Did you know that the average first time visitor spends only 30 seconds on your website? If your site doesn’t grab the viewers attention quickly they’re going to move on and probably not return. Even if you do keep them around you can still lose up to 45% of those visitors on their second visit if they don’t perceive that your site has something new to offer. By using professionally designed graphics a web design firm can help you keep those first time visitors at your site longer, retain your existing visitors and those same professionally designed images make your business look its best.
By using dynamic content, content that changes based on criteria you set up or based on user preferences, a web development company can help you retain more of your visitors after their second visit to your site. Interactive tools, only available through a web design firm can keep your visitors engaged so that they stay longer and want to come back. A clean, logical, easy to navigate site structure makes it easier for your customers to find what they are looking for fast and with minimal effort, and that translates into money for your business.
Of course the biggest challenge any business faces is getting your web site found among the millions of web sites on the net, or even among the admittedly fewer sites of your competitors. Using a technique called Search Engine Optimization (SEO) a professional web development firm can raise your site’s rankings in search engines like Google, Yahoo, or MSN. By using specific keywords search engine friendly design and programming techniques a professional web design firm can have your site listed at or near the top of every category in which your business fits.
Web site design and development firms provide consultation services with design specialists who will work with you to get the most pleasing design for your business. Graphic designers will use their years of training and experience to assure that your site is not only visually pleasing and easy to navigate, but that has the added benefit of being a unique representation of your business, now and in the future. A web site is not a static entity. It must keep up with trends in design as well as project a fresh face to your customers. Periodic redesigns or more frequent minor face lifts will ensure that your business projects a professional, relevant and timely image.
A professional web design company, well versed in SEO and graphic design, is your best partner in the battle to drive visitors to, and keep visitors on, your site.
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by Eric Raymond Reynolds
