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If you own a business website, then you should plan its maintenance keeping in the mind the future growth pattern of your business. The growth of your business would have a direct consequence on your website, because the faster or slower your business grows, that much more visitors and customers will be visiting your website. This means, as the business grows, you are looking at keeping your website updated with relevant technologies and website site development so that the website maintenance is hand in hand with your business growth.
Whenever we say website maintenance we are talking incorporating new web applications to add more features like product display system or integration with social media services or a new type of forum or commenting system. Website maintenance also includes upgrading the website to handle more visitors as well as more products.
Make it better by adding interactive media like pictures, video and flash content. You may also wish to revamp your website to reflect changing times and changing the image of your business.
Website Development
Irrespective of what kind of website maintenance you are planning to do, you have to get it done by a professional team of website developers. More often than businesses would care to admit, they would get their website development done by a freelance web designer who is working offshore, which would result in a website that is not technically complete and has code that is not built with a vision in mind.
This means, when you set out to make changes to it, it would be next to impossible. This is actually one of the major problems that happen when you end up hiring a bad web development person or company.
There are a lot of things that can go wrong. For instance the code that was used the website could lack a specific structure or any conformance to established industry standards. The database connections between the website and the database is all wrong or is simply not efficient, like using ten connections when two would suffice. This not only impacts your website performance, it is going to cost you a lot over the period of time of that particular website design is in use.
A poorly trained developer, out of sheer laziness or deadline pressures, would end up writing code that is difficult for others to follow. Some do not even bother putting in the basic security protocols that need to be implemented while designing the website, even if security wasn’t an explicit requirement by the client.
Choosing A Good Developer
Given all these problems that one could face when you unknowingly hire a bad developer, the question comes down to this. How do you hire a good web developer person? You are looking for a developer, any developer, who understands that websites are part of the internet. The internet is always in a state of continuous evolution. Keeping in mind this fact, the web developer should develop the website to meet current standards but also allow for a code that can be modified by other developers, including themselves.
The web developer should understand that website is almost like a piece of software and as with software, there will be improved version of the website that will be built to replace the older versions of the website. Find a website developer who is willing to support your site even after its initial development.
Another aspect of web development that needs looking into is the incorporation of search engine optimization ideas into the website, from the very early stage of the website development. There is no reason why you, the customer, have to wait for the website development to finish and then hire a search engine optimization expert to make your website more visible to search engines.
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by Kelvin A Smith
