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Undoubtedly, a website has become the most important tool that makes businesses achieve success in their online endeavors. Once you are through with website development, the next step demands managing your site. And the most essential metric that needs your attention is – conversion rate. Albeit, you have good traffic on your website if your conversion rate is poor, you cannot succeed in generating revenues or making profits in your business.
WordPress an Apt Choice to Improve Conversion Rate
For any business website, more than driving huge traffic to their site, what matters is converting their website traffic into potential prospects. In simple words, for any website to attain triumph it is crucial that visitors must stay on the site, and eventually become a member of the site or purchases something from the site.
WordPress is a powerful CMS (content management system) that is extensively used by website makers for managing content. Besides, it comes with several plugins that you can install into your WP site to boost conversion rate, thereby making it a perfect choice for running the process of conversion rate optimization effectively.
3 Best WordPress Plugins to Heighten Conversion
1. WP SuperCache
If your site loading is good, your site is definitely going to get higher conversion rate. According to a number of studies, visitors do not like to spend more than a few seconds on a website. So, if your site takes time to load you’re going to lose visitors who could have turned into potential customers. So, in case you’re running loads of bulky scripts on your website just get yourself a WP SuperCache plugin. This plugin tweaks meager yet significant settings that affects the overall loading time of your site.
2. WP Super Popup
Well, who doesn’t like to have a pop-up message or ad in the website? Almost every website owner is having pop-up messages or ads in their website, as they help them earn profit by third-party. But, for most users pop-ups can be annoying at times. A viable alternative is to install – the WP Super Popup. This plugin helps to provide more control to website owners over designing a popup in style that might appeal to your visitors. In addition, this plugin helps in improving the dullness of your existing pop-up ads, by changing it into a type of lightbox-style pop-up.
3. Google Website Optimizer Plugin
This plugin integrates the Google Website Optimizer into your WP site – web pages and blogs. Although, it might take efforts to set up, but the outcomes are definitely worth the efforts that you have put in. This plugin basically incorporates website optimizer code to the posts and pages in your website. This code helps in tracking whether the content in your site is unique.
Visitors prefer to read highly-engaging content and search engine crawlers will only provide higher ranking to web pages that contains unique content. So, make certain to install Google Website Optimizer Plugin today, if you want to augment your website conversion rate.
The most important factor that steers a website towards success is – higher conversion rate. If you’ll consider installing the aforementioned WP plugins you are likely to see a higher conversion rate.
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by Sophia Renner
