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To Gain Interest
Animated videos are good at grabbing the attention of your audience and explaining your business to potential customers. The reason animated videos gain so much interest is because they are fun and they tell the story of your business in an easy and interesting way. Some businesses are complex and it is hard to understand what they do, animation videos can help explain what you do without overcomplicating it.
To Keep People on Your Site
A high bounce rate on your website indicates that people are clicking on your website and leaving quickly without doing anything. Websites that have a video that can grab visitors attention quickly and keep them from leaving the page so fast. An animated video on your website can also make you look like an expert in your field, therefore helping people decide to do business with you.
To Increase Your SEO
It is important to get your business on the first page of Google. A good way to increase SEO is to get a video. Statistic have found that businesses with a video are 53x’s more likely to get on the first page of Google. Also, YouTube is the second largest search engine, so make sure you put your animated video there as well!
To Explain Abstract Ideas
When you have an idea that is abstract or too complex for most to understand, these videos can help get your point across. It can be a lot easier to show than tell when it comes to complex and abstract ideas. Animation videos can bring your ideas to life.
To Make A Sale
Studies reveal that fifty to 85% percent of customers are most likely to make a purchase from a company once they see videos about the business. Customers get bored reading long text and long advertising messages, animated videos break up the monotony of boring old advertisers and bring some new and fun that customers actually enjoy. Recent studies reveal that even a single “How It Works” video for websites and online products boost their sales volume up to 60% compared to those products that lack a clear video presentation. Videos will help you improve your business and compete with the market.
To Keep Up With Competitors
68% of marketers believe that video is essential for their business. If your competitors are among this group of people then you should be too!
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by Casey Messmer
