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Great websites are a careful mixture of design, content, and optimization, all of which must work together for successful internet results; however, that is not always the easiest thing to achieve since there are so many different factors involved with this formula. Content management has sometimes been perceived as a stumbling block to achieving a good balance between the two as written copy and SEO can unfortunately work against each other. So finding a suitable way to manage content that enables SEO to work its best is a very important goal to work towards.
SEO And Content Management – A Dilemma
Most of the time, websites are designed and built by one person or group; when the design has been completed, a different person or group usually adds content. This is very common and on the surface, wouldn’t appear to be a problem – right? Well, the fact is that two different groups are working on two very important website components, each group working according to different rules and guidelines – which is an open invitation for optimization mistakes that can definitely result in having a negative effect on ranking results.
It can be frustrating to spend hours fine-tuning optimization to gain the best search results – and have it mostly destroyed because content was posted that does not provide the information users are wanting to find. It is certainly not a new problem at all; however, it is one that must be resolved before a website can function properly and meet desired goals.
Working Together to Solve the Dilemma
Since the problem exists when optimization and content are handled by different people or groups, the natural response would be for the two groups to work together. This is not always as easy as it sounds and yet should happen, at least to a certain extent, in order to retain and enhance optimization whenever text, images, and other elements are added and eliminate or reduce the need for optimization work to be done all over again.
In doing so, two different things should happen: both SEO and content groups should combine efforts in such a way that optimization takes place while content and text is populating the website so that one group does not overrule or replace the other. In that way, there is a much better chance that SEO can achieve the desired website goals.
Integrating Content Management and SEO
The reason for combining the two essential parts of building a good website is that when content is optimized as it is being created – not afterward – there is a much greater chance that existing SEO efforts will not be negatively impacted. The benefit to both groups working together is that together instruction from both points of view can be shared to come up with the best way to make great, already-optimized information available to users without losing any SEO efforts that are already set into place.
Such a partnership can yield an SEO strategy to be used for each project, one that would incorporate both writer and optimizer needs. Those handling content can learn how to adapt it to include SEO from the very beginning, to plan written text as part of the whole optimization effort ahead of time. In the long run, time to implement all of this can also be saved by early cooperation between both efforts.
A team that can work together and train each other about the important details of each job can work out any optimization and content problems that aren’t complementing each other. By paying attention to both areas while planning and creating website material, the final piece of the website building puzzle will have been put into place!
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by Chris M Hunter
