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If you want to use Facebook to market your business, it’s a good idea to have a website.
When you’re on Facebook you can use it to drive traffic to your website. This reduces the need to sell your products or services through other online marketing methods. Be sure set up your web site first, before you begin your marketing efforts. You don’t want to frustrate potential customers by sending them to an incomplete or non functioning web site.
You can use Facebook status updates to market your business online by posting a new status each time you update your business web site.
So, if you decide to write a new blog post, be sure to include a line or two about your status to encourage visitors. Don’t forget to add a link to the post. This also works with new products you have put on your web site. Use your status to bring attention to special events or giveaways.
Facebook fan pages can also be a valuable marketing tool for businesses. If you have a Facebook account you can set up a fan page. After your page is established, announce it to your friends on your account to promote it.
As viewers see your fan page they can show that they enjoy it by selecting “like”. This allows your page to grow its list of followers aside from your friends list. This helps your business because it’s cheaper than simply listing your web site on a search engine list and it reaches a wide audience.
Facebook helps you market your business because it lets you utilize “word of mouth” advertising in the cyber world. When you create updates in the status message of your main account or fan page, it will appear in your friends’ new feeds. This allows them to leave feedback for everyone to see. This can become invaluable free advertising.
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by Val McQueen
