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Social media posts are capable of driving targeted traffic.
Creating a new web page can be compared to taking a beautiful photo to post on Facebook. You want to show it to the whole world and take pride in it, but you do not want to plead for attention (or even worse, spend for it). For this reason, well-placed social media posts can really matter to both landing pages and selfies. A single link on Reddit was able to drive more than 20,000 visitors over a weekend, and links sent to StumbleUpon were able to transform the small number of visitors earned daily by a page into hundreds of them. Who would not want to take advantage of that opportunity?
Improve your SEO ranking with social media.
Search engine crawlers are aware of the pages that consistently earn traffic, as well as those that are ignored, forgotten or just floating. To get top results in search engine rankings, it is vital to have a killer content marketing strategy. However, driving traffic to your optimized pages causes them to quickly rise in the search engine results pages or SERPs.
When done properly, social media can build meaningful relationships.
Marketing with Twitter and Instagram is so cool because it allows you to interact with your customer base. When you read the tweets, as well as status updates of your customers, you will be able to gain some insight into their everyday lives (and therefore adjust your online marketing strategy). What do they love to buy and why? How do they spend their weekends? What type of posts do they love sharing and from what sites?
Social media can also be used as a tool to connect with complementary businesses, those that do not compete with you; authorities or influencers in your field; and journalists that cover your industry. At times, simple retweets can end up in becoming besties.
Users are interested to read your messages.
To users, Facebook and Twitter are social networks and not marketing machinery. Therefore, they do not see your posts as a form of advertisement, and will be interested in what you have to say. This results to serious web traffic once you link to your site and posts that market themselves when friends and followers share them.
Social media advertisements let you target and retarget.
One reason why social media is essential is the fact that the ads are on these platforms are highly customizable by nature. For instance, Facebook ads let you target users by different factors such as location, industry, educational level, record of purchase and the pages they have liked. In addition, you can opt to install a Facebook pixel on your site and use it in retargeting users who visit that have a greater probability of converting into solid leads and sales.
Social media can help you gain attention at events as well, as earn more media coverage.
No matter what event, whether your business is a charity fundraiser sponsor or major trade show participant, social media can help in leveraging your presence.
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by Tippfein Klaus
