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Globalization, bilateral trade agreements, and opening of business corridors have brought the world closer and just a click away. But if you think having a website with English content will open the doors of the expanding international market for you, think again.
Did you know that while 55% websites offer only English content, about 70% of the world does not speak English and more than 50% of Google searches are not in English?
Let not languages become a barrier in the growth of your business. Using professional and proficient translation services can pave way for interaction with other countries. Whether you are exporting, importing, setting up industries, or exchanging of technology translation into popular languages makes good business sense.
Portuguese, Language of choice:
Portuguese is spoken by nearly 209 million people, making it the 6th most spoken language of the world. It is an official language of the European Union and the most widely spoken language in South America. According to a report by the British Council, Portuguese has been identified as the ‘most important language for the future of United Kingdom’. If you are looking to take your business to countries like Portugal, Brazil and African nations like Mozambique and Angola, then consider translating your content to Portuguese.
Brazil is a burgeoning economy. With low inflation rates and rising incomes, Brazil has become a feasible investment option. In the last few years, about 25 million of the Brazilian population has become ‘middle class’ crossing the poverty lines. As the buying power of Brazilians increases, it becomes the 6th largest economy in the world and is moving forward at a fast pace to crunch more members. Internet purchases have hit an all time high thus this is the best time to use Portuguese Translation Services to better describe and advertise your products of e-retailing.
Brazil has a great business potential. Brazilians are a tolerant society and are open minded to using foreign products. Brazil exports several kinds of raw materials and is also a supplier of foods and different minerals. New partnerships can be seen in the area of crude oil, coffee beans, iron ore, meat products, corn etc.
Portugal is a member of the European Union and with its backing, it is making economic gains. This makes it an expanding market for new products, especially in the petrochemical industry. The ATLANTIS project by the European Commission will make Portugal a ‘Motorway of the Sea’ by developing several ports. Also, the people of Portugal are technologically competent, making it easier to set up industries in the country.
In Brazil, only about 5% of the population speaks English. To tap this emerging market, an effective and competent translation of material into Portuguese is required. This methodology of localization should be used in translation to make it appear more appealing to the Portugal populace.
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by Shreya Gupta
