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Responsive web design is not a new concept. Probably, most of the webmasters are not clear about this technology. Simply, it’s a design that helps users in viewing a website using any kind of computer device like, desktop, mobile phone, laptop, tablet etc. Now-a-days, smart phones are taking over the Internet surfing along with the other mobile devices. People use them for browsing social media, online shopping, email conversation, chat and banking. This is the reason why businesses around the world are now trying to make their website user and device friendly.
Idea Behind the Responsive Design:
In a normal web design, the users find it difficult to view a website clearly on their mobile devices, because the purpose is to serve a desktop screen. Here, the user may leave the website soon. But, in case of a responsive one, the site runs properly on any device and the user can get full access using the small screen. When it comes to a redesigning the website, it hardly needs some hundred to a few thousands of dollars. But, the key to success is user experience. It is clear that the future is mobile and it’s a challenge for the business owners to capture the mobile visitors.
Why a Responsive Design is Essential?
The aim of a search engine like Google is to provide the most related information for positive user experience. The same rule also applies to a business website. If a visitor lands on a website that looks odd on his/her mobile device, he/she may leave the site immediately. More than 65% of the users buy products and services, if the site is responsive and informative.
In case of search engine optimization, the webmaster will be able to run a single campaign for the website and it is also easy to manage the website’s content, design, social media and other marketing stuff.
Online marketing is all about competition. If the website is responsive, it can achieve maximum traffic and conversion than the competitors.
According to a research, more than 50% of people use social media through mobile devices. So, responsive design is the only way to reach the target population easily. It engages the customer and also drives them to the website.
It is a fact that Google is dominating the search world. According the algorithm, responsive web pages are good for search engine, because, the same URL is used for all devices. Google also finds it easy to crawl, index and organize. Instead of using a separate URL for the same site, responsive design should be adopted.
While talking about competition, you may not be aware about the strategies followed by your competitors. They may not be using this cutting age technology. So, it is the perfect time to redesign or create a new website that grabs maximum user attention.
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by Shakti Prakash Nayak
